honest thoughts from observing kony2012 movement

i wrote a whole long essay on my thoughts and emotions from observing the viral response of this movement...but decided to delete it and just post this simple, honest thought i had:

for some believers,
why/how does a viral video stir us up so deeply, and yet the bible simply doesn't for many people?

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this guy's blogpost sums up many of my reactions (and addresses them) nicely.
http://jeremyhasablog.wordpress.com/2012/03/07/kon/